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THE PAMPERED PEACH / SELKIE
The Pampered Peach is commemorating a decade of successful business on February 21. As part of this milestone, we are excited to announce our rebrand to “Selkie.”
The stories surrounding the Selkie ask us to reflect on the complexities of identity, transformation, autonomy and authenticity. This new Identity signifies our transformation as a small business, and the metamorphosis of individuals as they navigate their sense of self; the evolution that people who bleed experience throughout their lifetime; and of course the change from hairy to hairless through Body Sugaring.
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